November is around the corner and for many companies this is a sprint now to reach the masses over the next couple months and generate enough business before the year comes to an end.
November offers many opportunities for brick and mortar retailers as well as online companies and merchants. November is the beginning of the strongest seasonal shopping holidays of the year such as Thanksgiving, Black Friday, Cyber Monday and of course Christmas in December.
To assist brands with marketing and advertising, here are 5 November marketing ideas and tips that retailers can take advantage off and gain some additional market share. 65 % of consumers plan this year to browse online for products, ideas, and gifts. Being visible online will be critical for many retailers.
5 November Marketing Ideas And Tips For Retailers
1. Thanksgiving Day on November 28
Without a doubt, our Thanksgiving holiday is a major shopping holiday. Many retailers offer discounts, specials, and deals to give potential customers the incentives to shop. Retailers should contact their entire customer database and inform them through tools such as HTML flyers about all their specials and incentives early in November with a reminder email closer to the shopping weekend for best results. Outline the best deals, prices, and products for sale.
2. Promote Gift Ideas throughout November
Many struggle with gift ideas and what to buy for their family members, partners, and friends. If retailers want better chances at sales, one method is to assist their customers with gift ideas. Retailers that help consumers with gift ideas, good advice, and even gift wrapping options will have much better chances at a sale. If retailers have company blogs, blogging about top 10 gift ideas of the last couple years and this year can gain much attention by consumers.
3. Acknowledge November Holidays
November has several special days that can be incorporated in a November marketing campaign by retailers. For example, November 3 is Daylight Savings Time. Reminding customers about it via an email, HTML flyer or on the website itself can be a reason to get in front of the consumer. Also, November is National Adoption month; a business can raise awareness and donations for certain causes throughout November and gain additional visibility that way.
4. Dress-Up the Website
Many retailers still fail to dress-up their websites for the holiday season. Consumers and shoppers feel much more comfortable with websites that display the holiday season via small changes to their website such as the logo, some additional color, or even home page specials for the holiday season. Dressing up the website during major shopping holiday is a strategic move by retailers to increase sales and conversion.
5. Gear-up for Black Friday and Cyber Monday
Two very important shopping days of the year are Black Friday and Cyber Monday. Retailers that want to take advantage of these shopping holidays must gear-up for them. Plenty of promotions and marketing should be done prior to these days to ensure customers and consumers know about all the deals and specials available on these two days. Content marketing campaigns, paid advertising, SEO, and Social Media tend to be the forms of marketing utilized to gear-up.