Businesses of all types and sizes are competing for market share and very few come out winners. Some entrepreneurs change business strategies in tune with the wind, going in a new direction every year. This process is similar to throwing a bunch of you-know-what against the wall and seeing what sticks. Even entrepreneurs running successful…
With only one month remaining in 2012, online entrepreneurs should be turning their attention to 2013. Many are resolving to improve business results but fewer have established a plan to achieve this. For those still trying to figure things out, web marketing consulting specialists have some advice that can be followed immediately. Though Thanksgiving has…
Search engine algorithms are changing at an increasing pace. This keeps search engine optimization (SEO) experts on their toes. When an algorithm changes, these professionals must make immediate tweaks to prevent their websites from fading into obscurity. SEO professionals in the skin care industry should be aware of several skin care SEO tips designed to…
During the holiday season, most entrepreneurs give gifts to clients and associates. These presents thank others for their patronage or partnership and express hope that the relationships will continue. Though this approach is often successful, the most effective gift may be an internal one. Any business with a Web presence will get a boost from…
Website design is not an easy process and when an online shopping component is added to a site, design becomes even more complex. Help from an Internet business consultant can make this undertaking much easier and less stressful on small business owners who have multiple time commitments. Relying on an expert enables any business to…
Skin care companies across the globe are getting ready for the holidays. Despite slow economic growth and a weak employment market, holiday sales are expected to increase 4.1 percent according to the National Retail Federation. This exceeds the 3.5 percent average for the past decade and is the most optimistic forecast issued by the Federation…
When the National Federation of Independent Businesses surveyed the small businesses in October 2012, ten percent replied that they planned to grow their workforce in 2013. A growth in workforce is a fundamental indicator of business growth plans. Small businesses that are planning to grow next year should already have marketing strategies in place. Those…
This past spring, more than 3,200 professionals in the skin care industry attended the Face & Body Midwest conference. At this three-day event, attendees networked and educated themselves about the latest skin care products. They also heard about the hottest topics in the industry. Skin care entrepreneurs who missed this event should read on to…
Ecommerce converts a website from an informational tool to a virtual sales platform. With a website that has ecommerce functionality, a skin care business can operate entirely online. This enables small companies that cannot afford a storefront to compete with other industry players worldwide. Social shopping is the next generation in ecommerce for skin care…
Search engine optimization, or SEO, is the process of making Web pages more relevant and authoritative so they will rank higher in search engine results for related queries. There are plenty of people who claim to be SEO “experts” and many say that SEO is a well-kept secret that only they understand. Skin care entrepreneurs…
