At Illumination Consulting, we work with everyone from established skin care entrepreneurs to those who are just getting started. Many people have business ideas they consider excellent. How do they determine whether these are feasible? As a firm that has offered small business start up consulting services for years, we know that it is all…
Many manufacturers and distributors establish successful businesses by offering their products through local and regional retailers. At some point, it may become desirable to take the next step. Establishing a skin care retail distribution channel through a national retail chain can be difficult but it is not impossible. Follow tips from the experts to make…
Optimizing a website for search engines is difficult but optimizing a site to convert more visitors to customers can seem like a never-ending task. Though more companies are engaging in conversion optimization, many are making the same mistakes. Identifying these and learning how to avoid falling victim to them should increase the conversion statistics for…
Search engine marketing has become even more difficult thanks to recent changes from Google. The online presence of many businesses took a hit due to the Panda and Penguin algorithm updates by the search engine. It has now been revealed that Google is targeting more than just links. Keywords, the heart of skin care SEO, are…
While some manufacturers, distributors, and retailers dabble in the skin care sector, others go full bore by creating or offering full lines of skin care products. Skin care is an important practice for people of all ages and different product lines are designed for each age group. When advertising skin care lines, professionals who consider…
Many companies do business online and each day, they are joined by many more. Companies should not expect immediate success on the Web because time and skill are required to develop a strong online presence. Services provided by an Internet business consultant can smooth the transition and shorten the learning curve, causing success to arrive…
Each year, we hear about trends that will revolutionize the skin care industry in the coming months. Though these can be useful guidelines for skin care retail businesses, it is helpful to break things down a bit more. What exactly should these retailers focus on this year in order to be successful? Here are few…
Skin care website visitors spend an average of three minutes on a website page containing videos and only an average of one minute and 30 seconds on pages without videos. According to eMarketer, more than 73 million consumers will watch a mobile video this year. This figure represents a 20 percent increase from the 2012…
Most people want to look their best and some go to great lengths to look more attractive. No matter, what they offer, beauty product manufacturers have a large and eager audience. Reaching this crowd is the biggest challenge and the best marketing approach combines psychology with exposure and product distribution. An expanding customer base, increased…
A September 2010 article in The New York Times referred to men’s cosmetics as a “bull market,” noting that in 2009, Americans spent $4.8 billion on male grooming products, according to market data firm Euromonitor International. Skin care was one of the fastest growing male segments in this category, increasing more than fivefold from 1997…
