Most methods used to market and advertise a skin care brand online focus on reaching maximum exposure to a desired target market, The best method is to have a strong organic search ranking results for the most important keywords. The keywords most relevant to the brand and company product line.
Online marketing is a complex task these days and vastly comprehensive of an approach. It most of the time overwhelms brands that try to do everything in-house. There are many tasks a brand can execute themselves to increase skin care website’s search traffic.
For start-up and established brands that wish to increase online sales, here are 10 ways to increase search traffic. Quality and keyword specific search traffic and ranking results can drastically increase a brands website traffic, online sales, and loyal customers.
10 Ways to Increase Skin Care Website Traffic
1. It will take time when done right.
Increasing website traffic when done ethically takes time. Short cuts tend to hurt websites over time and are not recommended. Successful marketing campaigns such as Search Engine Optimization, Content Marketing, or Social Media take time. In many cases, the competitiveness of keywords determines the length of time required to achieve desired results and visibility. Longer keyword phrases are easier and faster to achieve.
2. A Balanced Keyword Approach
New websites and sites that have not done much marketing online should focus on longer keyword phrases. A new brand will not be visible in Google’s top search results for “anti aging” overnight for example. This type of keyword may take a couple years to see results, but keyword phrases such as “anti aging facial skin care” can be less competitive. A balanced approach is critical to keyword phrases and successful campaigns.
3. Produce Quality and Relevant Content
Visibility online for all industries and businesses is achieved through the production of content, publication, and distribution of it. This is especially true for the beauty industry and skin care. Skin care brands must be ready and produce a large volume of quality and relevant content for their brand and consumer target audience. Content in form of text, images, and video.
4. Utilize Skin Care Industry Experts
Brands often utilize experts in certain fields to get a job accomplished successfully. Sometimes avoiding costly pitfalls and mistakes is a key business strategy. Skin care brands achieve this by working with industry experts to navigate through product design, packaging, marketing services and strategy, as well as sales oriented objectives. Industry experts are used in many ways to strengthen a brand.
5. Create a Skin Care Blog
Blogs are one of the most beneficial and critical tools to achieve an increase in quality search traffic. A company blog that is setup properly, optimized, and articles with images are published optimized frequently can drastically increase traffic for a brand. Blogs should be part of the same URL as ecommerce stores and websites to be most effective.
6. Create a Skin Care Community
Increasing traffic has a lot to do with creating communities, especially for skin care. Beauty consumers are some of the most educated and consume lots of research and information about skin care, products, and beauty applications. Skin care brands through social media, blogging, and other methods should create a community that caters to skin care fans and audience.
7. Provide Value to Readers
Skin care readers are interested in a vast array of topics. Skin care blogs that wish to capture the attention of potential shoppers, must engage the reader with valuable content. Brands that provide value through blog articles for example attract more traffic, earn more trust, and potential business. Brands should learn what their target market is interested in and provide that value to them.
8. Proper Distribution and Publication of Content
Brands should learn or hire professionals to setup properly their distribution and publication network. For content marketing and many other forms of marketing to be effective such as SEO or Social Media, brands must ensure to properly setup their accounts and profiles. Once setup correctly, brands can saturate these channels with their content such as images, video, and articles.
9. Link Building a Required Method
Skin care brands that wish to increase website traffic must build (ethically) links to their website. Keyword-embedded links are the foundation of marketing techniques such as Search Engine Optimization SEO. Brands should get high quality websites that are credible and relevant to link to them. As long as the linking website has a higher ranking (Page Rank), it will quickly benefit a brand.
10. Engage with Website Visitors and Customers
Brands that are much more involved with their online operations, website visitors, and customers have more successful websites. Brands that get customers to write product reviews and publish them see a much higher success rate. Active social media channels get much more return on investment. Regardless of commenting, blogging, social media, or conversion optimization, brands should stay engaged with their online operations to succeed.
