Want your small business to compete online with major players in the industry? Take a collaborative approach to small business search engine marketing. Focusing on online content and working with others are the keys to success. By incorporating this approach, even the smallest business can get a content marketing campaign rolling with minimal effort. The…
DetailsWe are hearing a lot more about the semantic Web lately and skin care business owners should pay attention. This collaborative movement led by the World Wide Web Consortium promotes common data formats throughout the Web. Web pages will someday include semantic content, forming a web of data that can be shared across applications, communities,…
DetailsMany skin care businesses hire an outside firm to provide SEO services. Instead of going with the first company they encounter, skin care entrepreneurs should spend time and effort researching the different skin care SEO services available and the companies that provide them. Follow these best practices and we are confident that Illumination Consulting will…
DetailsWhen business owners hear the word “analytics” they think of using Google Analytics to track Web page views and other aspects of website performance. Though Web analytics are important, additional metrics should be tracked. Entrepreneurs who want to delve deeper into online skin care retail performance, marketing efforts, and the customers these target should monitor…
DetailsStarting a new business is a daunting task and many startups do not last. It is devastating to sink time, effort, and large sums of money into a business only to watch it fail. As a firm that specializes in small business start up consulting, Illumination Consulting has been able to save many new businesses…
DetailsWhen building a business that lasts, structure is much more important than costs. In practice, a good structure enables costs to flow naturally. Unfortunately, far too many companies focus on costs, taking a shortsighted approach to business growth. Measuring growth in years and getting help from a business consultant when creating the business structure increase…
DetailsAs of July 22, the final 25 percent of Google AdWords campaigns were upgrade to Enhanced Campaigns. In the words of Google CEO Larry Page, Enhanced Campaigns represents the largest change in the history of AdWords. Google made changes that extend from how its teams operate internally, to how advertisers purchase ads, to what viewers…
DetailsSearch engine marketing (SEM) and search engine optimization (SEO) are important tools for business growth. Experts tell us that businesses without online strategies rarely survive. Benefits are not limited to nationwide companies as 95 percent of smartphone users find themselves searching for local information according to a recent Google study. Skin care SEO and SEM…
DetailsTrying to figure out the search engines these days is not an easy thing to do. Google seems to make changes every month and marketers are still trying to figure out exactly what works on Bing and what does not. As a new Internet business owner, it is unreasonable to try to take on these…
DetailsWhile some TV commercials would have you believe designing a website is as easy as point and click, which is hardly the case. This is especially when it comes to an ecommerce website. When online shopping is added to the website, the programming can become quite complex, and this is before payment gateways are added…
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