Monday May 25th is Memorial Day, a day for honoring our military veterans. It is also the unofficial beginning of summer. Memorial Day is a major holiday and like many other major holidays, retailers offer lots of deals and sales during this time and consumers take advantage of this. Many different types of businesses take…
DetailsThe summer can be a difficult time for many retail businesses and e-commerce websites. Retailing products during the summer season is for most companies more challenging. The summer tends to bring a slowdown in sales, revenue, and foot or/and site traffic. The summer is the time people travel, go on vacations, and take time out.…
DetailsWhat are the fastest and most inexpensive methods to increase online sales with e-commerce websites? There are several marketing techniques that work great with e-commerce websites such as SEO, Social Marketing, Content Marketing, and even Paid Advertising, but that’s not it. Even though these marketing services are important, when a business does not have a…
DetailsFor any type of small business, competing online with larger competitors with greater resources can be a daunting task. These larger brands have much more robust websites, larger marketing budgets, and aggressive sales efforts. Brands that have created successful online retailing models tend to have several things in common. In other words, given that the…
DetailsConsumers tend to be very specific in how they search online for products. People use specific keywords to find products and services online, when they use search engines such as Google. This makes it very critical for retailers and e-commerce websites to be found in search results, preferably in the top of the results. The…
DetailsFor companies and entrepreneurs that manufacture products, wholesale distribution is often a highly desired goal. We have seen this over and over again on hit shows such as the Shark Tank and Dragon’s Den. Business start-ups and more established brands and companies try to get an investment and partner with a “Shark” or “Dragon”. Often,…
DetailsNewsletters are a key tool for businesses and e-commerce website owners. They can be a highly effective, when properly structured and executed. Writing newsletters that sell products is especially important to online retailers and e-commerce website owners. When done right, writing newsletters that sell products will give a business a return far better than any…
DetailsIt is here, Google’s new algorithm change that got initiated on April 21. With this recent change by Google, businesses of all sizes are now forced to make changes. To remain relevant in Google’s mobile search and reach the desired target audience, websites must be mobile-friendly (Responsive Design). There are many websites that are still…
DetailsApproximately $4 trillion worth of merchandise is abandoned in online shopping carts per year and about 63% of that is potentially recoverable by savvy online retailers. Here are 5 simple methods to lower shopping cart abandonment. Shopping cart abandonment is on the rise and it will continue to do so as more consumers move to…
DetailsThere are many common practices and marketing tactics that can increase website traffic and online sales for e-commerce websites. The question that many entrepreneurs and companies ask often is what else they can do to improve e-commerce sales. Common practices are often used to increase website traffic and online sales such as Search Engine Optimization…
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