Reacting in real-time to major events has become an effective marketing tool. According to a new report from eMarketer, more than 72 percent of businesses believe that real-time marketing is effective for both a company and its brand. Oreo is a prime example of the power of real-time marketing, as its single tweet during the…
DetailsIt takes much more than a well-designed, accessible website to develop a global brand. Since it can be easy to make a mistake, many entrepreneurs retain the services of an international business consultant before they take their companies global. The international experts at Illumination Consulting suggest several strategies for avoiding common errors when building a…
DetailsBusinesses come in all types and sizes and small businesses are the lifeblood of America. When starting a skin care business, the owner must decide whether to establish it as a sole proprietorship, limited liability company (LLC), or a corporation. LLCs and corporations offer business owners several important advantages and benefits that sole proprietorships and…
DetailsIn the U.S., approximately 99.7 percent of firms are businesses with fewer than 500 employees. These businesses represent 49.2 percent of private sector employers and account for 64 percent of net new jobs created from 1993 to 2011. Many people think that every small business is alike. However, startups are as different as they are…
DetailsEffective ecommerce involves much more than installing an online shopping cart and order processing system. Service after the sale is also important and that includes developing a convenient product return policy. Many ecommerce retailers hide their return policies on their sites, fill these with confusing language, and do not offer a reasonable timeframe for product…
DetailsAs small business consulting experts, the professionals at Illumination Consulting recognize the importance of critical thinking. Every day, owners of small businesses make decisions that affect their offerings, their staff, and the future of their companies. By thinking critically, they make the best decisions. If this skill has eluded you until now, read on to…
DetailsMany skin care businesses do business exclusively online and others use the Internet as a secondary marketing channel. In either case, they should care about how customers behave when visiting their websites. Businesses can use this information to improve the quality of their online skin care advertising. With one of its newest tools, Google is…
DetailsWhile many skin care retailers continue to load their products with chemicals, some are taking a natural approach. They use vitamins, essential oils, and botanical extracts to make cleansers, lotions, serums, and other skin care treatments. According to recent research, social media may increase their skin care retail sales because social networks are making an…
DetailsPinterest is the perfect social networking platform for a skin care business because females represent the majority of its audience and cosmetics and beauty are top categories. Relatively few companies are using Pinterest for skin care marketing at this point, creating the perfect opportunity for a business in this sector to gain market share. Pinterest…
DetailsCompanies that do business online want each website visitor to become a customer. It is not easy to convert shoppers to customers and many businesses turn to a small business consulting professional for assistance. This individual uses past experience, research, and knowledge of emerging trends to increase the website conversion rate, increasing return on investment…
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