There are those that say print media is still the best way to go. The new generation says that print media is a waste of money and that electronic promotion in the best way to advertise skin care products. Well, we are here to tell you they are both right…and wrong. Each of these forms…
DetailsWhile many online business owners seek a page one ranking for a specific term, and while this may be the immediate goal, there are some significant long-term benefits to skin care SEO that is done properly. The obvious benefit is that coveted page one ranking and more traffic, but do not overlook the benefits of…
DetailsYou may have a new skin care line that you would like to introduce or perhaps it is a completely new brand that you are trying to establish. Regardless, if your marketing is not reaching your target audience, the product is more likely to remain on the shelves than it is to fly off them.…
DetailsThe online advertising world seems to evolve more and more with every passing day. Those business owners that are sitting on the sidelines waiting for history to repeat itself have a long wait ahead of them. New social media sites are springing up every day and the old standbys, such as Facebook and Twitter, continue…
DetailsTopping the all-powerful Google search engine results pages is the goal of most online businesses. Whether a company offers lawn or spa services or automotive or skin care products, ranking on the first page of relevant Google queries increases its visibility. It is much more difficult to get notices on Google these days and strategies…
DetailsWhether a skin care retailer is adding a new product or going international, it usually makes an announcement. Press release templates are passé and in the modern age, the medium used to make the skin care retail announcement is as important as the message being conveyed. View company announcements as opportunities to generate buzz while…
DetailsWhile referring to a competitor by name was once taboo, the playing field has changed and brands are now naming each other in print and online advertisements. When developing new products marketing, should your business mention the competition or stick to the term “leading brand?” Naming names when advertising online could have unexpected benefits for…
DetailsMany business consulting firms include social media in their list of skin care marketing services. We hear so much about social media these days that many entrepreneurs consider it the golden ticket to success. While Illumination Consulting offers assistance with social media campaigns, we understand that involvement in every social media platform is not always…
DetailsA skin care business that operates online relies on its virtual presence to attract and retain customers. One-time customers do not contribute to continued growth; it is returning customers who are critical for long-term success online. Increasing customer retention by just five percent can increase company profits by between 25 and 125 percent. Simply installing…
DetailsWhen faced with the daunting task of designing new promotional campaigns, marketers often wish they had professional help. This is particularly true for those responsible for marketing beauty products. The beauty industry is cutthroat and there is no indication that this situation will change. Relax, because assistance is here in the form of value-added tips…
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