When starting a new skin care website design and development project, brands biggest mistake is most commonly found on their home pages and store pages. These two areas are the most vital and critical for brands. Also, they are the two areas most commonly responsible for poor or lack of sales conversion. The home page…
DetailsThe history of valentines can be traced back to St. Valentine, who died a martyr. The Catholic Church named a feast for him in the year 496. Historical or legendary sources to the holiday mention a reference to the Duke of Orleans’ letter in the 15th century that is considered the first valentine. Then in…
DetailsNew ventures, small businesses, and established enterprises write articles in today’s digital world for PR and marketing purposes. It is a cornerstone of content marketing and has been around, since the days of traditional advertising. Even before the Internet, PR firms wrote articles and published them in magazines to gain visibility, reach an audience, and…
DetailsOrganizations that want to be found online create quality, unique, and relative content in the forms of text, images, and video. For online marketing, the content is then published online and distributed across various channels. Over the last view years images and videos have drastically increased, in importance as tools for companies to enhance online…
DetailsThe Sochi Winter Olympics started with an eye catching opening ceremony last Friday the 7th of February. A very elaborate opening ceremony for what has been already said is the most expensive Olympics games in history. It is estimated to cost in the excess of $50 billion and far exceeds the Beijing Olympics. This increase…
DetailsAfter a decision is made to invest into an e-commerce website design and development, online retailers want to produce sales. When sales are not being generated and goals are not reached, the question is why and what can be done about it. In many cases, the online retailer does not know enough about conversion optimization…
DetailsAll to often, individuals and organization invest into small business websites and development services just to find out down the road, the website does not yield the desired results. What to do when the anticipated results of a website are not there. What causes the lack of conversion? What options does one have at that…
DetailsContent marketing is a phrase that most organizations and businesses have heard over and over again. Many are already performing some types of content marketing and see the benefits. Only in the last couple years with all the major Google search engine updates such as Panda and Penguin, has it become much more critical of…
DetailsVideos have been taking the Internet by storm and online retailers are taking full advantage, increasing marketing and sales with video marketing and video content. In a few years from now, readers will most likely watch this article as a video. By 2017, video will account for 69% of all consumer Internet traffic, according to…
DetailsOnline retailers want flexibility, scalability, and of course to reduce overhead. Retailers with their online stores change e-commerce websites, applications, and technology to achieve these objectives. Online stores switch often to eBay Inc.’s Magento e-commerce platform. Magento e-commerce software is open source, the retailer can customize their operations online and website. Magneto has over 7000…
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