Getting started with e-commerce when selling online can be a daunting task. For newcomers there are many options to consider. This article responds to some questions that should be considered when selling online. In most cases, an e-commerce website is selling a physical product(s) that are shipped to the customer, after successful completion of an…
DetailsEven though more and more people are online these days buying items, many e-commerce websites still have poor checkout processes, navigation, incentives, and website designs. There are still many that are not even Responsive Design, which at this point can significantly lower a website’s chances at success. Adding to this that most e-commerce websites convert…
DetailsNot having a boss or answering to a supervisor is a dream many people have, which is the reason why so many start their own business these days. The art of starting a new business is what successful entrepreneurs develop. It is truly an art when it comes to creating successful start-ups. What is the…
DetailsThe beauty industry can be a very lucrative market. This has driven many investors and entrepreneurs towards this often very profitable industry. The skin care market is lucrative but also very competitive. There are some key steps to starting a skin care business. As a senior business consultant for the beauty industry, at Illumination Consulting…
DetailsNow more than ever before, hundreds of thousand of people across the entire country take the step to starting a new business. Being an entrepreneur is not an easy path to success. Often, it takes hard work, discipline, and dedication. The rewards of entrepreneurial-ism are worth the obstacles a person has to overcome to succeed…
DetailsWhat may to a small business seem like the simplest and most straightforward marketing method is actually one of the hardest and most time consuming marketing strategies. Content marketing is highly beneficial to a business, but also a complex strategy. Small business owners and companies especially have a strong need to successfully establish themselves through…
DetailsThe question is often asked by entrepreneurs and business owners, “can my local business gain benefits from online marketing and promotional efforts”. The answer is yes, but there are specific methods and ways that need to be utilized. For most types of companies especially local businesses, online marketing and promotions can be highly beneficial when…
DetailsEntrepreneurs already wear multiple hats with start-ups and small businesses. Even if a small business has multiple members, budgets are often tight. Marketing and advertising a website online is often not necessary in a budget. Therefore, here are 5 methods your small business can create momentum online. Internet or online marketing does not have to…
DetailsThere is no shortage of tips and advice these days, when starting a new business. There is a plethora of information out there for entrepreneurs and start-up ventures. A new venture has to be careful not to accept the wrong advice or tips to achieve their objectives. Making business mistakes in the early stages of…
DetailsMost brands and companies understand these days that content marketing is a key marketing method to drive brand awareness, gain market share, and drive website traffic. Content marketing is the process of creating content (text, images, videos), publishing it and distributing it across blogs, social media channels and so on. To drive website traffic, content…
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