Large beauty companies such as the brands of L’Oreal, Johnson & Johnson skin care businesses, and others dominate major portions of the market share. Others are still achieving skin care business success or struggling to do so. How does a brand in today’s competitive and fragmented beauty market achieve success? This is a question that…
DetailsDermalogica, a skin care marketing leader in the beauty industry continues to evolve its marketing strategies for success. The beauty company and brand has continually created innovative skin care marketing and advertising strategies to further its brand. When Jane and Raymond Wurwand founded Dermalogica in the 1980s and The International Dermal Institute, skin care professionals…
DetailsWhen customers walk down an aisle in a store, skin care brands have only a couple seconds to catch their attention. Brands compete with all other brands within the aisle and around them. So, how does a skin care packaging design standout and get the attention of a potential customer? Packaging designs for beauty products…
DetailsThere are many tips and resources to improve website traffic and online sales, but not too many resources that discuss conversion rate improvements. Conversion rate improvements are the priority of many professional marketers, who know the importance of it. Conversion optimization is now next to content marketing the most important priority for marketers and website…
DetailsWith the online retail industry growing worldwide, many entrepreneurs and companies are joining in and starting to sell online. Start-ups, small and larger enterprises benefit greatly from the ability to sell via the Internet to a larger audience The most common question heard by professionals and technology consultants is what type of solution to use…
DetailsA tool that is often overlooked by companies is Google Webmaster Central. This Google tool is critical to understanding the details of a website, but it also has key functions to increase website traffic. Any website and really for any industry should have Google’s Webmaster Central tool installed and setup properly. It can quickly give…
DetailsSocial media management and monitoring tools do exactly what one might think. They monitor social media posts and efforts as well as help manage social media channels and platforms. How and why does a business monitor social media? The data collected from social media platforms with some of these tools, allow companies to improve customer…
DetailsOnline retailing is one of the fastest growing retail sector in the United States, with an annual growth rate at about 15%. The online retailing industry represents around 8% of retail sales in the US. In other countries, it is even higher. Forrester Research expects that online retail sales in China will exceed $160 billion.…
DetailsEntrepreneurs and companies that operate ecommerce websites, should look to improve and increase sales conversion online. There are common mistakes made in design, structure, technology, navigation, and so forth that drives the chances to convert a website visitor into shopper drastically down. For existing websites this process of improving online sales is called Conversion Optimization.…
DetailsPeople in today’s digital commerce industry, can quickly establish a brand and start to sell products online with ecommerce websites. Having an online business comes with a host of advantages and benefits. Industry leaders are forecasting ecommerce revenue to grow in double digits annually. US ecommerce sales have increased over 60%, reaching $223 billion. How…
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