For any type of small business, competing online with larger competitors with greater resources can be a daunting task. These larger brands have much more robust websites, larger marketing budgets, and aggressive sales efforts. Brands that have created successful online retailing models tend to have several things in common. In other words, given that the…
DetailsConsumers tend to be very specific in how they search online for products. People use specific keywords to find products and services online, when they use search engines such as Google. This makes it very critical for retailers and e-commerce websites to be found in search results, preferably in the top of the results. The…
DetailsFor companies and entrepreneurs that manufacture products, wholesale distribution is often a highly desired goal. We have seen this over and over again on hit shows such as the Shark Tank and Dragon’s Den. Business start-ups and more established brands and companies try to get an investment and partner with a “Shark” or “Dragon”. Often,…
DetailsNewsletters are a key tool for businesses and e-commerce website owners. They can be a highly effective, when properly structured and executed. Writing newsletters that sell products is especially important to online retailers and e-commerce website owners. When done right, writing newsletters that sell products will give a business a return far better than any…
DetailsIt is here, Google’s new algorithm change that got initiated on April 21. With this recent change by Google, businesses of all sizes are now forced to make changes. To remain relevant in Google’s mobile search and reach the desired target audience, websites must be mobile-friendly (Responsive Design). There are many websites that are still…
DetailsApproximately $4 trillion worth of merchandise is abandoned in online shopping carts per year and about 63% of that is potentially recoverable by savvy online retailers. Here are 5 simple methods to lower shopping cart abandonment. Shopping cart abandonment is on the rise and it will continue to do so as more consumers move to…
DetailsThere are many common practices and marketing tactics that can increase website traffic and online sales for e-commerce websites. The question that many entrepreneurs and companies ask often is what else they can do to improve e-commerce sales. Common practices are often used to increase website traffic and online sales such as Search Engine Optimization…
DetailsThe beauty industry sector continues to see its e-commerce market grow. E-commerce beauty sales soar online over 30% this year. The beauty industry even though highly competitive, is a very lucrative market for those who can attract the needed website traffic, convert them into shoppers, and loyal fans of the brand. The online success of…
DetailsThe truth is that most website design and development projects do not include landing pages. Website developers and agencies normally do not include any landing page creation, when designing and developing client’s websites. Often companies market and advertise websites sending most of their efforts directly to their website home page. According to MarketingSherpa, over 44%…
DetailsAcross a multitude of industries, it is important to generate leads for a business. Most of these efforts these days are online, but many websites still struggle and don’t generate leads. What are the reasons a website would lack the ability to convert the site visitors it has to leads? In order to adjust and…
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