The online advertising world seems to evolve more and more with every passing day. Those business owners that are sitting on the sidelines waiting for history to repeat itself have a long wait ahead of them. New social media sites are springing up every day and the old standbys, such as Facebook and Twitter, continue…
DetailsTopping the all-powerful Google search engine results pages is the goal of most online businesses. Whether a company offers lawn or spa services or automotive or skin care products, ranking on the first page of relevant Google queries increases its visibility. It is much more difficult to get notices on Google these days and strategies…
DetailsWhether a skin care retailer is adding a new product or going international, it usually makes an announcement. Press release templates are passé and in the modern age, the medium used to make the skin care retail announcement is as important as the message being conveyed. View company announcements as opportunities to generate buzz while…
DetailsWhile referring to a competitor by name was once taboo, the playing field has changed and brands are now naming each other in print and online advertisements. When developing new products marketing, should your business mention the competition or stick to the term “leading brand?” Naming names when advertising online could have unexpected benefits for…
DetailsMany business consulting firms include social media in their list of skin care marketing services. We hear so much about social media these days that many entrepreneurs consider it the golden ticket to success. While Illumination Consulting offers assistance with social media campaigns, we understand that involvement in every social media platform is not always…
DetailsA skin care business that operates online relies on its virtual presence to attract and retain customers. One-time customers do not contribute to continued growth; it is returning customers who are critical for long-term success online. Increasing customer retention by just five percent can increase company profits by between 25 and 125 percent. Simply installing…
DetailsWhen faced with the daunting task of designing new promotional campaigns, marketers often wish they had professional help. This is particularly true for those responsible for marketing beauty products. The beauty industry is cutthroat and there is no indication that this situation will change. Relax, because assistance is here in the form of value-added tips…
DetailsIf a business needs capital investment, a business plan is almost universally required. New entrepreneurs should not rely on templates of business plans created decades ago because these formats are outdated. Business consulting services provided by Illumination Consulting include business plan development. Let our experts help you create a business plan that is informative, persuasive,…
DetailsIt is no secret that major brands have an advantage on Google search results lists. In February 2009, Google released a Vince update, changing the practice of search engine optimization. To get their skin care SEO programs on the right track, skin care marketers should understand Vince because this update is far more than it…
DetailsSkin care businesses that operate online should use ecommerce platforms such as Magento. They should also increase their activity on social media networks. Why? Because these networks are where their prospective customers spend large portions of time. Making ecommerce for skin care successful requires reaching the largest numbers of online shoppers and convincing them to…
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