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For entrepreneurs and investors who just started a business or run a small business, chances are you might have heard about blogging for business. Blogs are all too often related to teenagers or individuals just voicing their opinions online. Professional marketers and successful companies have known better for some time now about the benefits of…
Retailers more than many other industries have had to make large adjustments to stay competitive. Retailing is a very different industry these days than 10-20 years ago. The Internet has changed the retail industry and the future of the retail industry forever. Many retailers are finding themselves overwhelmed by big data, social media, e-commerce sales,…
A company that makes or markets products often desires to sell their product(s) through retail stores. Even though many these days sell products online through e-commerce websites, retailing through retail stores remains a main goal of most companies. It is not easy to get shelf space with retailers. Most of us have seen shows such…
Being an entrepreneur is an interesting journey for many. Entrepreneurship can be full of surprises, ups and downs. Starting and running a business takes lots of work, but also a certain mind set. Entrepreneurs have to be able to deal with uncertainty, in order to grow the business successfully. There are many sources for entrepreneurs…
A bad client can have devastating effects on a business. There are always going to be businesses that try to take advantage of certain vendors or are simply a nightmare to deal with. The question is how to avoid a bad business client before damage can be done. A bad client can be a costly…
Any new business start-up has its challenges and comes often with a learning curve. This is especially true for beauty and skin care ventures. Beauty brands are often started by skin care enthusiasts, aestheticians, dermatologists, and other skin care professionals. The challenge often is that even though the business owners have some prior skin care…
Even though the beauty and skin care industry is a very lucrative market, it is also a very competitive industry. Larger brands dominate many of the traditional distribution methods and paid advertising channels. So, how do most brands who desire to capture retail deals for beauty products go about it? Retailing skin care and beauty…
Business blogging continues to be the cornerstone of content marketing strategies in 2015. A company blog can bring a vast amount of benefits, when properly done for any size and type of business. Often, a company blog is neglected, not properly setup and optimized, and frequently not enough utilized. This only hurts the business and…
Whether a brand decides to sell to local boutiques, smaller retail stores, or to larger national retailers, the objective is the same to open additional distribution and sales channels for the product line and brand. This is done to increase product sales, revenue, and profitability as well as brand awareness. Selling to consumers directly is…
Business start-ups and small businesses must grow to succeed, but at the same time a small business must pay attention to expenses. This is especially true with limited resources. Money has to be allocated to start a business and grow it, but there are many methods and ways to save money as well. A small…
