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Most website owners recognize the importance of improving their search engine rankings and making their sites more popular and authoritative. Link building is one way to do this and it requires some help from other website owners. Email boxes fill up quickly so it is important to make link request emails stand out from junk…
Every day, new businesses get off the ground in this country. All companies, regardless of size, should have a business plan in place before opening their doors. Small business start up consulting firms help new entrepreneurs create business plans designed for success. Many business owners find it challenging to create a business plan because stakeholders…
Social media is a low-cost online marketing channel that has proven effective for many skin care businesses. Before advertising skin care products through Twitter, Facebook, and other social media platforms, marketers should understand how each gender uses social media. Male and female behavior differs and skin care advertisers should tailor their presence and messages accordingly.…
Reacting in real-time to major events has become an effective marketing tool. According to a new report from eMarketer, more than 72 percent of businesses believe that real-time marketing is effective for both a company and its brand. Oreo is a prime example of the power of real-time marketing, as its single tweet during the…
It takes much more than a well-designed, accessible website to develop a global brand. Since it can be easy to make a mistake, many entrepreneurs retain the services of an international business consultant before they take their companies global. The international experts at Illumination Consulting suggest several strategies for avoiding common errors when building a…
Businesses come in all types and sizes and small businesses are the lifeblood of America. When starting a skin care business, the owner must decide whether to establish it as a sole proprietorship, limited liability company (LLC), or a corporation. LLCs and corporations offer business owners several important advantages and benefits that sole proprietorships and…
In the U.S., approximately 99.7 percent of firms are businesses with fewer than 500 employees. These businesses represent 49.2 percent of private sector employers and account for 64 percent of net new jobs created from 1993 to 2011. Many people think that every small business is alike. However, startups are as different as they are…
Effective ecommerce involves much more than installing an online shopping cart and order processing system. Service after the sale is also important and that includes developing a convenient product return policy. Many ecommerce retailers hide their return policies on their sites, fill these with confusing language, and do not offer a reasonable timeframe for product…
As small business consulting experts, the professionals at Illumination Consulting recognize the importance of critical thinking. Every day, owners of small businesses make decisions that affect their offerings, their staff, and the future of their companies. By thinking critically, they make the best decisions. If this skill has eluded you until now, read on to…
Many skin care businesses do business exclusively online and others use the Internet as a secondary marketing channel. In either case, they should care about how customers behave when visiting their websites. Businesses can use this information to improve the quality of their online skin care advertising. With one of its newest tools, Google is…
