Welcome to the E-Commerce Websites Blog at Illumination Consulting, your ultimate destination for insights, tips, and strategies to build and optimize successful e-commerce websites. In the fast-paced world of online retail, staying ahead requires a keen understanding of the latest trends, technologies, and best practices. Our blog is dedicated to helping you create compelling e-commerce experiences that drive traffic, increase sales, and foster customer loyalty.
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Traditional discounting may work for some industries and products, but it is not always the best method. During the fall, there are numerous shopping days that drive online and offline sales for brands. What are the better ways a brand can increase product sales during fall? Below are some great tips. Cutting profit margins can…
Graphic designer websites are not the same as your typical template site solution. These days to achieve the desired results as a retail business, custom websites are often required. There are many benefits of graphic designer websites for retailers. In the retail industry, selling online through e-commerce is a critical aspect. It is often a…
Some retailers are still stuck between brick and mortar stores and e-commerce. Advertising campaigns that work for traditional stores do not for e-commerce websites necessary. Therefore, retail marketing tactics for online stores can be very beneficial to retailers. With recent research from Forrester, statistics show that over 80% of consumers use their smart phones while…
The most frequent question asked to professionals by companies and entrepreneurs is in regards to the lack of sales. It simply is not clear to the business why the sales are not there. They often guess and have some idea, but do not understand how to go about identifying the cause. This is where professionals…
All retailers have the same desire. It is to increase sales. After all, it is the purpose of a business, to grow and generate profit. Most retailers when contacting marketing agencies or professional consulting services ask for what can we do to increase sales. It is the most common goal and challenge to retailers of…
Retailing online can be an exciting and lucrative journey. Managing an online business as a retailer has many advantages. Yet, when things are not working out correctly, it is often difficult to pinpoint the issues. It is the reason why often retailers depend on professional experts such as consultants to identify the problems and provide…
Any website owner and company that operates shopping carts and e-commerce websites understands this. How do you improve conversion rates to increase sales? Also, how do you decrease shopping cart abandonment? Checkout strategies and tactics to improve conversion rates and decrease dropout are critical to achieving online success. Here are the areas that can be…
The question is asked by so may these days, which is what to do now. Many create online stores and e-commerce websites to sell products online. The challenge is less getting online, but generating the required traffic and sales. Companies look for effective methods to market products online. In the beginning, with startup ventures it…
To be successful online as a retailer, retail website design must be professional and custom to increase sales. Companies should hire professional retail website design firms to update online stores, websites, and technology. Retail success online depends on the website design. For retailers to have better chances at online success, here are several e-commerce and…
Search Engine Optimization (SEO) for e-commerce websites and retailers is different from traditional SEO campaigns. Retail SEO for online sales requires a more consultative approach. An approach with a deeper understanding of shopping psychology, communication, conversion rate optimization, website design quality, usability, and more. The best retail SEO for online sales has professional industry experience.…
