The most frequent question asked to professionals by companies and entrepreneurs is in regards to the lack of sales. It simply is not clear to the business why the sales are not there. They often guess and have some idea, but do not understand how to go about identifying the cause. This is where professionals can help.
Experts and experienced professionals can identify the causes, suggest solutions, and even implement them. A business is smart to make sure their website is completely optimized for search engines, website visitors, customers, and vendors. Most importantly, experts should get rid of all obstacles that prevent a website from performing.
The below areas of a website are the most common reasons websites lack sales. These mistakes are best to avoid. Companies that are not sure should hire experts to review their website with them and make the necessary adjustments. At times, it is required to have a complete redesign of the website. This is true for websites that are older and not properly developed or/and designed.
Most Common Reasons Websites Lack Sales
Not enough sufficient site traffic.
Websites must have plenty of quality traffic to produce sales. The most common reasons websites lack sales starts with site traffic. A business must learn how to properly make deductions to understand their site traffic better. For example, if a business gets 1000 visitors, but has a bounce rate of 50%, only 500 visitors count. Then, for e-commerce websites there is shipping cart abandonment (60-70%), and conversion rates for everyone else. There is much to consider when calculating actual real traffic that matters. The sources of existing traffic must be reviewed and identified. Then, quality traffic generated through marketing services.
Missing conversion elements.
A website has elements to support the conversion rates. Conversion rates is how professionals measure the performance of a business website and e-commerce. The lower the conversion rate the worse a website is doing basically. Therefore, the goal is always to increase the conversion rate of a business website through these elements and tactics. Some of these tactics range from offers and incentives, to security and safe site certifications, customer reviews, call to actions, etc. A business website should have what is required feature wise, conversion, application, and design to produce the desired results.
Poor website design.
Amateur and poorly executed design is one of the most common reasons websites lack sales. Lack of detail and professionalism in website design quickly translate to lack of trust and poor performance. Websites in business must have a professional design to produce results. Experienced website designers and programmers must be able to understand the client and industry needs as well as customize applications properly for features. Quality websites get better results through marketing campaigns as well. While poor website design results often in poor marketing campaign results. Get business websites professional designed and developed.
These are the more common mistakes made with business websites. For companies that want assistance, professional services such as Conversion Optimization and marketing services are available.