The retail industry has been going through many changes over the last few years. Much has to do with the emergency of the Internet. The retail industry has not been the same since. Most of it has already moved online. What remains with brick and mortar locations will move online. Statistics show that 95% of products will be bought online through e-commerce websites soon. A clear indication of the future of retail. The retail industry is moving online. Consumers expect it and frankly demand it. Consumers want convenience. This forces retailers to invest into e-commerce websites and marketing services. Regarding retail marketing, retail Search Engine Marketing delivers best ROI for brands.
Selling products online requires a lot but when done properly, it can drastically increase profits for a retail brand. A budget will be required for creating the necessary momentum. This is accomplished through marketing and advertising, as well as sales efforts. Marketing services are critical. Organic marketing is especially important. It is the long-term investment for a brand. This is done through SEO (Search Engine Optimization) services and campaigns. SEO organically markets a brand, its product line, and vertical market in search. As consumers search for products using search engines such as Google, the retail brand is found with its product line. Through e-commerce, products are sold directly to the consumer, as the consumer searches in real time. This is hard to beat and only one of many benefits of retail search engine optimization campaigns.
If you are a retail business owner, you may already know how important search engine optimization (SEO) is to your online presence. SEO has become a critical component of any retail company that seeks prominence online. It has proven itself useful as a retail marketing tool, targeting quality site traffic, and increasing site clicks. You can also use it in conjunction with your public relations efforts. SEO support many other forms of marketing and advertising. It is just good business to invest into SEO. Here are some statistics and facts that should be reviewed to further understand the importance of SEO for the retail industry.
- Around 65% of total e-commerce sessions are generated through search traffic. (Statista, 2020)
- The average click-through rate of the first organic search result in Google Search is about 28.5% (Search Engine Journal, 2020)
- After the first position in the ranking, the average click rate falls to 15.7%. (Sistrix, 2020)
- 70% of business owners say that SEO generates more sales compared to PPC. (Databox, 2020)
- Around 64% of marketing experts actively spend and invest time in SEO. (Hubspot, 2020)
SEO services strengthen the consumer trust, authority factor, and overall branding for retail brands. There is just too much to gain to ignore retail Search Engine Marketing. Especially now, that retail is going to move online almost fully. Speak to an expert about your retail company and business goals. Retail business consultants can certainly shed much light upon options and details. Marketing services such as retail SEO services can significantly improve a retail’s brand efforts to gain market share, sales, and profitability. Talk to an expert today about your brand. Ask questions. Find out what options you have and what it will take. Get business help and marketing support by retail industry experts.