The beauty and skin care industry is a fast growing market with lots of newer brands getting started over the last few years. It is a lucrative business, but also competitive. One of the most important social media channels for brands has been YouTube. YouTube has been drastically changing the beauty industry landscape. Major brands…
Beauty and skin care brands must have a strong presence on social media channels. Brand awareness on all major social media platforms is critical for companies that want to increase market share and sales. Skin care consumers expect beauty brands to be informative, educate them, and offer best practices as well as tips for skin…
To produce sales for skin care and beauty products, brands must market and advertise to gain the attention of consumers and the desired target market. This is increasingly becoming difficult for skin care companies due to competition and a lack of marketing insights. There seems to be lots of confusion about what is required to…
Skin care and the beauty industry in general is experiencing rapid growth rates. To keep up with this pace, beauty and skin care e-commerce websites are constantly looking to improve their websites, conversion rates, customer satisfaction and service. Skin care and beauty retailers have learned that consumers for these types of products are “information seekers”.…
Any new business start-up has its challenges and comes often with a learning curve. This is especially true for beauty and skin care ventures. Beauty brands are often started by skin care enthusiasts, aestheticians, dermatologists, and other skin care professionals. The challenge often is that even though the business owners have some prior skin care…
Even though the beauty and skin care industry is a very lucrative market, it is also a very competitive industry. Larger brands dominate many of the traditional distribution methods and paid advertising channels. So, how do most brands who desire to capture retail deals for beauty products go about it? Retailing skin care and beauty…
Whether a brand decides to sell to local boutiques, smaller retail stores, or to larger national retailers, the objective is the same to open additional distribution and sales channels for the product line and brand. This is done to increase product sales, revenue, and profitability as well as brand awareness. Selling to consumers directly is…
Successful marketing in the beauty industry has to be a comprehensive approach by brands and marketing professionals. Consumers, especially within the beauty industry make purchasing decisions based on an emotion. Brands have to connect with their potential consumers on an emotional level through skin care marketing ideas and practices for example. Social Media Marketing (SMM)…
Marketing skin care products has become a very complex process. Many smaller brands can be overwhelmed with the amount of work it takes to market skin care products these days. Large brands can afford PR firms, marketing agencies, and professional advertisers to gain market share and sell their skin care products. Smaller brands and start-ups…
SEO or Search Engine Optimization is still the most effective marketing method for skin care brands and beauty companies. In fact, many beauty brands are making a renewed commitment to having established SEO campaigns and optimized websites. Search Engine Optimization campaigns bring a host of different benefits to beauty brands. SEO campaigns level the playing…
