The beauty industry can be a very lucrative industry, but also competitive and skin care websites lose sales. Selling skin care products online is a comprehensive approach. There are several areas to manage properly in order to succeed. Skin care websites lose sales most commonly for the below reasons. To avoid these fails with online…
The beauty industry can be a very lucrative market, but also very competitive. Brands and entrepreneurs look how to gain market share and sales with niche cutting edge skin care technologies, ingredients, and applications. Websites are a critical component of the success of beauty brands these days. To help out, here are skin care website…
A frequent question often asked to professionals and experts within the beauty and skin care industry is how to increase skin care e-commerce sales online. The right answer to that question comes in two parts. The first part is simple to explain, but may not be simple to achieve. A skin care or beauty e-commerce…
The question often asked by skin care and beauty brands is “how do I get my beauty products into retail stores?”. The beauty industry can be a lucrative market, but it is also very competitive. Retailers shelve space is not easy to acquire as a beauty brand. This is especially true for the larger national…
The beauty industry can be a very lucrative market. This has driven many investors and entrepreneurs towards this often very profitable industry. The skin care market is lucrative but also very competitive. There are some key steps to starting a skin care business. As a senior business consultant for the beauty industry, at Illumination Consulting…
Over the next few years, skin care businesses that make use of the Internet are expected to grow over 40% faster than those that don’t. Skin care businesses have much to benefit from Search Engine Optimization (SEO) campaigns. SEO campaigns offer a vast amount of advantages to skin care brands. For those who do not…
Skin care professionals and brands that sell and market skin care products often look to spas for distribution opportunities. Spas have dedicated customer bases, brick and mortar locations, and foot traffic. Spas with dozens of locations, hotel chains with spas, or nationwide spa chains can be a lucrative distribution channel for skin care and beauty…
The beauty industry sector continues to see its e-commerce market grow. E-commerce beauty sales soar online over 30% this year. The beauty industry even though highly competitive, is a very lucrative market for those who can attract the needed website traffic, convert them into shoppers, and loyal fans of the brand. The online success of…
The beauty and skin care industry is a fast growing market with lots of newer brands getting started over the last few years. It is a lucrative business, but also competitive. One of the most important social media channels for brands has been YouTube. YouTube has been drastically changing the beauty industry landscape. Major brands…
Beauty and skin care brands must have a strong presence on social media channels. Brand awareness on all major social media platforms is critical for companies that want to increase market share and sales. Skin care consumers expect beauty brands to be informative, educate them, and offer best practices as well as tips for skin…
