Marketing products online can be a daunting experience. This is especially true for certain competitive markets and products. Who isn’t trying to market a brand, company, or products online these days? To sell successfully products online, a business has to be effective with marketing even with smaller marketing budgets.
There are numerous methods and ways that a business can market themselves and their products online without much of an investment. Many start-up companies and smaller organizations have to depend on marketing tactics that are at lower cost and yet still effective.
Here are 10 marketing ideas for selling products online without a large marketing budget. Large established organizations can afford to contract everything out to leading marketing agencies to gain market share and sell products online. Smaller organizations and start-up companies have to get more creative with marketing. With a smaller marketing budget, a business can still be very effective.
10 Marketing Ideas for Selling Products Online
1. Get a Blog Started
Regardless of type of business, a blog can be a powerful tool for marketing products online. Certain websites receive over 50% of their overall site traffic from their blog. This traffic then is converted into leads, sales, and customers. A blog must be hosted as part of the main website such as yourdomain.com/blog, not a separate website. Write quality, relative, and frequent content for the blog.
2. Write Press Releases
Too many companies and organizations fail to write press about them. This is one of the most inexpensive methods to market products online and announce news about a brand or products. Press Releases can be written monthly and published as well as distributed for little money or no money online. This provides lots of benefits to a website, brand, and sales.
3. Optimize Website for Search
Websites often are not optimized for search engines and are much less effective due to it or do not produce the desired results. Websites must be search engine optimized for best results. Quality and proper title tags, keywords, and descriptions have to be created for each page of a website. This produces much better results with any marketing efforts online.
4. Publish Articles
To gain visibility online for selling products, a business should write, publish, and distribute articles (unique – not duplicates) on other websites such as prweb.com and so on. There are many free article distribution websites and many paid services. This enhances a brand’s visibility online, generate additional site traffic, and can get the attention of vendors, partners, customers, and so on.
5. Leave Comments
One of the easiest methods to gain additional visibility and to market products online is through leaving comments on other blogs, websites, news stories, and so on. Commenting can quickly increase website traffic. People usually have to create an account with the proper keywords used, to leave comments. This builds additional links to a website, generate traffic, and visibility online.
6. Create Accounts
To widen the footprint and gain market share, a business should create many accounts and duplicate their information slightly altered in content over and over again online. Creating accounts with bookmarking websites, social channels, image sharing sites, and video will quickly enhance a websites visibility online and further the chances of producing online product sales. There are couple hundred websites that can be joined to setup accounts, profiles, and market products through them.
7. Leverage Social Media
Social media marketing SMM is not new. Yet, still many companies and brands do not utilize it properly. Social media marketing can be lots of work. A business has to setup all account correctly, populate it with quality content frequently, and increase their following to be effective with selling products online. Even though it may be overwhelming at first, Social Media Marketing is key to be effective online and should not be ignored by companies that sell products online.
8. Give Incentives
When it comes to selling products online, consumers want deals and some sort of incentive to purchase. A business should take full advantage of this by offering always specials, promotions, deals, giveaways, and freebies to attract customers. Many e-commerce websites already have monthly strategies to convert website visitors into shoppers.
9. Use Images and Video
Images and videos are a great tool for any size business, when it comes to marketing online products. Creating images such as Infographics and videos does not have to be expansive. Many online tools are available to quickly create content such as images and videos and publish them online. They are very effective in marketing products on the Internet. Companies of all sizes should take full advantage of them.
10. Be a Guest Author
A great way to increase a websites visibility and traffic is to become a guest author for some other website. A business should find a very popular website that publishes information about what they sell and do. Then, write a quality article as a guest author for that website. This will create additional attention online and a business can gain an increase in website traffic, shoppers, and product sales.
There are many more online marketing techniques and methods for smaller budgets that are effective. The above would be a great start already. If a business does the above well, it will certainly improve marketing efforts, market share, and online sales.
For a business that is just overwhelmed with all the options, marketing consulting services are always available. A marketing consultant can quickly go over several marketing methods and discuss them with the client. Explain the pros and cons and approximate costs involved. This enables the business to learn, get expert advice, and make better decisions. All of this prior to making any major financial commitments.