Merchants and retailers that operate e-commerce websites and online stores have to market them to increase site traffic and online sales. Marketing these days is a comprehensive approach. Companies have to deploy multichannel marketing strategies to reach their desired audience.
In today’s fast-paced digital and mobile market, brands have to market and advertise through several methods, such as Search Engine Optimization, Social Media Marketing, Content Marketing, Paid Advertising, and other methods. Brands that deploy all these major methods simultaneously tend to see best results.
Website operations of all size can benefit from the following marketing tactics and tips. Online stores and e-commerce websites that take advantage of the following marketing tips and methods, can improve performance and results of their website and online store.
3 Marketing Tactics For Online Stores And E-Commerce Websites
1. Reduce Abandoned Shopping Carts
Every online store has shopping cart abandonment challenges. During checkout, many website visitor and online shoppers abandon the checkout process and leave the website. Reducing this can significantly increase a website’s sales and profits. According to many studies, the average abandonment rate is around 65% for most e-commerce websites. A reduction of this rate can quickly improve a website’s orders, sales, and profits.
So how does one reduce shopping cart abandonment? Conversion Optimization services, which is a marketing service address these issues. In general, to reduce the drop out rate, incentives can be used. Discounts, free shipping, reduction of necessary clicks to accomplish tasks, simple checkout processes, not forcing shoppers to register, and so on can be very helpful.
2. Increase Email Subscribers and Email Marketing
Marketing to the existing database is one of the most effective methods to market e-commerce websites and online stores. These are people who have already submitted their information such as their email address, or are already customers. Creating eye catching, informative, and offer-rich HTML flyers and emailing them to the entire database can drastically improve results.
Managing email-marketing campaigns can be done very cost-effectively these days. There are several solutions for mailing HTML flyers and emails to customers. Websites as well can be optimized to capture more email addresses and leads through conversion optimization services. Creating the proper “call to action” elements, offers, and positioning them correctly, can improve results right away.
3. Create More Product Reviews and Show Them
Product reviews are one of the most important sales conversion tools for retailers, merchants, and online store operators. Consumers have stated over and over again that product reviews often convince them to move forward with the purchase and complete the buy. Product reviews are critical for increasing online sales and e-commerce order conversion.
Incentives should be offered to customers to submit reviews and after collecting them, they should be properly displayed throughout the website. Website visitors will get value from them, existing customers with other products, and of course the business.
To improve a websites performance and online sales, conversion optimization services should be secured to start the improvements. Often couple key changes can have already a major effect on the sales, sign-ups, and leads generated.