It has been a strange March 2020. The Corona Virus has halted the world in its tracks momentarily. Industries do not fully yet know what the ripple impact will be on commerce, inventory levels, and consumer spending. Many companies will look to get sales going again. Here are 5 ecommerce sales tactics to boost sales again. We hope this helps a little. We have seen consumers clean out grocery stores, survival items, health, and cleaning products. Some retail businesses have suffered due to their product lines. Regardless, humanity is looking forward to return to some level of normalcy soon.
How does a business improve and increase online sales? For the companies not benefiting from the shopping craze, there are tactics that can be put into place to boost sales again quickly. As people return to work, get work again, and look to buy and shop, companies will create ways to entice consumers to shop again. Here are some tactics that will work well this year to get things started again.
5 Ecommerce Sales Tactics
1. Showcase Top Selling Products
This is often overlooked as a strategy. The old 80/20 rule. Eighty percent of profits are usually generated from twenty percent of products. Showcase those top selling products in an improved way with incentives and watch the sales boost. Some website design may have to be done to incorporate better ways to showcase top sellers and incentives. This can be done on social media, in content marketing strategies, and with SEO campaigns as well.
2. Incorporate an Instagram Business Account
Instagram for most products is a fantastic platform to boost ecommerce sales. Instagram has shop-able posts. Your business may qualify to link Instagram posts directly to your ecommerce store and website. Now, you can sell products directly from your Instagram account and gain another sales channel and audience. Instagram is one of the best social media shopping channels for most consumer brands and companies.
3. Deploy Live Chat Feature on Website
Enabling site visitors to have a quick chat can significantly increase online sales for ecommerce websites. It adds trust, reliability, and provides improved customer service which all contributes to better business and sales. Live chat features can often be integrated via an app or plugin application. This enables the website to offer live chat feature options, which should be customized for best results.
4. Get Started with A/B Testing
How do you know what works? You have to test your website pages for conversion optimization. A term describing the service to improve website conversion. A/B testing is a big part of this. It removes the guessing and any assumptions. Clear facts to make necessary changes for improving website performance and conversion. This results in an increase in sales and customer acquisition.
5. Improve Email Marketing Campaigns
Email marketing is one of the most effective ways to generate additional sales. Opt-in email addresses of interested individuals or existing customers are key to boosting sales. An effective email campaign is precise, short, and effective. Companies should email their databases monthly. Email lists should be separated by gender, customers or not, and so on for best results.
Companies looking to improve sales online and offline can work with professionals to ensure better results. Professional marketing services provide companies with a peace of mind. Allowing them to focus on operations and other aspects of the business. While, marketing agencies professionally manage marketing campaigns on behalf of their clients.