Selling online is a comprehensive approach. Most retailers would agree upon this. Retailers would also agree upon the desire for easier methods to increase online sales. Regardless of size or products, retailers look to generate better online numbers. Here are 7 easy tips to increase online sales.
Websites may look good, online store is setup and ready, but sales are not really happening. This is all too often the story. Websites on their own do not generate the business and sales. Marketing services generate the momentum for online sales. To help here are some marketing tips.
1. Create and display clear call to action buttons.
Regardless of amount of traffic, no traffic will convert well without the proper call to action buttons. Retailers should make sure to create and display clearly call to action buttons on the home page and other key pages, such as store pages.
2. Collect emails for a newsletter and get started.
One of the most effective methods to easily increase online sales is through email newsletter. Retailers should collect emails from their websites and marketing campaigns to create a database of emails to market too. Newsletters have high conversion rates.
3. Give customers customer services online.
It is online retail and websites, but still. Customers want to be able to receive customer services. The old fashion email is not sufficient enough anymore. Instant gratification is big. E-commerce websites that offer chat features easily improve online sales.
4. Display customer and product reviews.
This cannot be stressed enough. Probably the easiest way to improve online sales is to display customer and product reviews. Consumers use reviews to make purchasing decisions. Lack of reviews certainly creates lack of sales. Retailers can give their customers incentives to leave reviews on their website.
5. Provide videos of products for shoppers.
Videos are the most influential sales tool online. Retailers for product demos and intros, reviews, in marketing campaigns, and much more, use videos. Since online shoppers can’t touch the products, videos are the best next thing.
6. Offer incentives to potential customers.
Online shoppers like deals. Who doesn’t, but especially online shoppers. Consumers that spent their time online looking for deals want to be rewarded. Retailers that offer incentives to potential customers, increase online sales.
7. Easy checkout process and shopping.
If the online checkout and store is complex, confusing, long, sales will suffer. Retailers that want easy tips to increase online sales should start with the checkout process. It should be short, very user-friendly, simple, with the right features to aid shopping cart abandonment.