The most common question we get asked is, “why my ecommerce website lacks sales”. Regardless of size of company, individuals are equally confused at times why there is a lack of sales. Operating and managing online sales is a slightly different animal in comparison to brick and mortar stores. Online buyers can behave differently. Retail marketing as well as advertising online is different too. For some, it is simply overwhelming and confusing. They feel lost in how to improve sales and business in general online.
There are some common reasons why there is lack with online sales. Often, these common reasons are the same for many retailers that sell online. These challenges can vary with industries but tend to be very common with e-commerce website sales. Here, we will touch point on the most common reasons an e-commerce website lacks sales. In other words, it is best to avoid these pitfalls and costly mistakes.
E-Commerce website is not mobile friendly.
These days, all websites should be done in HTML5 (Responsive Design). If e-commerce websites are not created using the latest standards, they will perform poorly. Search engines such as Google will not index them or show them in rankings. Consumers will not see the site properly on devices and therefore not buy on them. All websites especially e-commerce sites must be Responsive by now.
Home page design of e-commerce websites.
The home page is for e-commerce website critical. It has to encompass all the required elements in a visually pleasing and strategic way. This is often completely missed by novice designers who have never operated e-commerce websites themselves. The home page must include ability to shop, shopping features, content for search marketing, visually stunning display of incentives, and user-friendly navigation.
Minimal content creation and publication.
To gain momentum with e-commerce websites, content creation is key. Content is considered everything such as images, videos, site page text, blogging, any content really. The creation, publication, and distribution of content is very important to generate online sales. The lack of it, will certainly mean lack of sales and sales opportunities. Lots of content is required for momentum with e-commerce websites.
Sales oriented but not providing consumer value.
We see this most of the time very clearly on social media. Retail brands just plugging themselves and their products without creating value for their consumer base through various methods. Not understanding that by providing value to the consumer base as an authority, it generates sales. Just bombarding consumers with sales tactics does not. Talking to marketing experts through marketing consulting services can help to understand this better.
Lack of incentives and not properly promoted.
To generate online sales through e-commerce, a brand must offer incentives for it. The consumer who is visiting the website and considers shopping was given a reason to do so. The reasons are incentives offered. Without frequent new incentives, brands do not properly stimulate consumer base for shopping. Incentives can be deals, specials, discounts, seasonal pricing, clearance sales, and so on.
Not enough website traffic to generate sales.
At times, it is a simpler problem. The e-commerce website may not have enough traffic. Without having larger site traffic volume, sales do not easily increase. If there is not sufficient traffic, sales are not possible. Site traffic is required. Not all site traffic is equal. It matters what type of traffic is attracted via SEO campaigns and content marketing, or paid advertising for example. Qualified traffic based on ideal consumer is key.
Companies that wish to increase online sales and improve e-commerce websites should work with experts. Professional service providers can help. If your ecommerce website lacks sales, get assistance. Through website design services, e-commerce sites can be improved, or new sites created. Retail marketing services can assist brands with the momentum required for sales. Consulting services enable retail brands to learn more prior to allocating larger budgets, which can be very helpful as well. Call experts today to get the assistance.