A question most retail companies have asked themselves. Why do we have this lack of retail sales? What are the reasons? Retailers suffer from low sales and often struggle to understand the reasons for it. This is true with startups, small, and larger organizations. Retail companies find themselves lacking sales, not exactly understanding why. Lack of retail sales and reasons retailers suffer from low sales can vary. Here the most common reasons will be outlined.
When retail brands lack sales, especially online they turn to marketing companies. This is an intelligent move, but expectations should be made clear. Once sales drop, it can take some time to gain momentum back. Retail brands must understand, it will take an investment and some time to create the needed momentum for sales. This is accomplished through marketing, advertising, and sales efforts. They should be properly structured and executed for best results.
What are the most common reasons for low or lack of sales? When talking about lack of sales, experts mostly talk about online sales. In this article, we will focus on the same. Retail is continuously moving online, especially after the pandemic. Most retail brands sell now through e-commerce websites, Amazon, and other third-party platforms. So, what causes a brand to lose or have low sales? Here are the most common reasons.
Reasons for Lack of Sales
Dated Website Design
Website design is not colors or images, it is your entire online store. It is the user experience, shopping features, customer services, sales and more. It is also the reason why there is a lack of sales. Often, e-commerce websites lack details, have dated design, poor content, lack of incentives, and call to actions. There is much to consider. Retailers must work with retail website design services by professionals for best results.
Not Enough Content
Content is required in large volume these days. Content is marketing king! Content is considered all text on a website, images, and videos. Often, retail websites lack sufficient content to convert visitors into shoppers. Furthermore, often not enough content exists on the website to generate the traffic required to have sales. Plenty of quality and relevant content should be created and published on the website accordingly.
Complex Checkout Process
This is a very common mistake retail brands make. Overcomplicating the checkout process. Requiring signup or registration, which all causes lower sales conversions. Retail brands that want to increase sales must have a simple, easy to use, and clean design checkout process. Improvements here can have significant results.
Low Website Traffic
Retailers and entrepreneurs are often confused by how much website traffic is necessary. The answer in most cases is “more”. Conversion is a deduction game. You can cut traffic in half with bounce rates and shopping cart abandonment. With each additional click, you can decrease half of site traffic. All this math is critical to understand conversion rates, website performance, and sales. Low website traffic is often the reason for lack of sales.
Missing Call to Action
Call to Action elements are a critical component to generate sales. They are positioned strategically throughout the website. They talk directly to the site user and visitor, letting them know what they can do and take advantage of incentives wise. They trigger the site visitor into action. To look at products, consider them, and buy them.
Not Enough Incentives
Incentives are important. Shoppers and site visitors want a reason to buy. Incentives are those reasons, such as deals, discounts, seasonal specials, promotions, etc. These incentives are created, visually advertised through the website, and on key channels. Low sales can reflect low incentives initiatives.
To learn more and even get experts to review your website, talk to professionals. Marketing agencies can run all kinds of checks on websites, traffic, and more. Also, marketing services such as SEO can check and run a site audit, which checks the health of a website.
Run an Instant Free Site Audit and Health Check here.