Retailers look for ways to improve online sales. Retail websites must convert well to harness the results of marketing campaigns. When everything works together well, the results show it clearly. When not, it shows quickly as well. To help out here are some retail website marketing tips for online success.
Display Customer Reviews
Over 80% of consumers trust now online reviews. There are websites dedicated to customer reviews such as Yelp. Retail website marketing must include reviews. Brands should give customers incentives to publish reviews. These reviews should be on the e-commerce websites, but also third party websites dedicated for reviews. Social media channels now offer review options.
Responsive Design Websites
Us mobile e-commerce has surpassed the 40 billion dollar mark in annual sales. In 2014 more consumers used mobile devices to access online stores than they did with personal computers. Retail websites must be responsive. They must work on mobile devices properly.
Website Page Optimization
Website pages must be optimized for search engines. This is critical for the pages to be indexed by search engines correctly. To be found in the top of search results by search engines such as Google, pages must be optimized correctly. Retail website marketing tips most certainly includes page optimization.
Home Page Design
The home page is often the most visited page of a website. This is also true for retail sites. Therefore, the design of the home page is essential to the online success. The home page has to be designed and developed with purpose. Often, it is designed by the likes and not by what results are desired.
The use of landing pages is often overlooked and ignored by retailers. Landing pages are specifically created for paid advertising campaigns, and other marketing tactics. The conversion rates are much higher with landing pages and retailers should take advantage of them. Landing pages are created to get the viewer to focus and execute one step without distractions. They are highly effective.
There are other methods to increase online sales. To get additional retail marketing tips, read additional material on this subject. Hire help or get temporarily assistance through consulting services. Marketing services such as Conversion Optimization can help. There are various ways to get help.