All to often, individuals and organization invest into small business websites and development services just to find out down the road, the website does not yield the desired results. What to do when the anticipated results of a website are not there. What causes the lack of conversion? What options does one have at that point.
Small businesses can greatly benefit from websites, but only if the design and development is in alignment with the objectives and goals of the business. The right technology, correct setup and customization can quickly improve sales, marketing, and operations for a business.
Smaller organizations and businesses would like to know what they can do when their website does not work as intended. Unlike larger companies, smaller operations have limited budgets and therefore depend on their online operations to produce results sooner than later.
What is considered small business websites?
The Small Business Administration (SBA) defines a small business as one that is independently owned and operated, is organized for profit, and is not dominant in its field. Depending on the industry, size standard eligibility is based on the average number of employees or on sales volume.
Small business websites is a simpler allowing a smaller operation to reap all the benefits from an online presence without the large cost and development time of larger enterprise websites. Small business websites tend to be easier to deploy, faster to launch, design, and much more cost efficient.
Small business websites tend to have less site pages, less complexity, functions, and maintenance needs. This allows the individual or small business to reap full benefits of the website (when done right) without the large overhead or need of maintenance work. This enables the business to stay focused, not needing to spend too many resources on the website, but being able to benefit from one.
What to do with a small business websites when results are not adequate?
This is a very common question for organizations and businesses that operate websites. Not only small businesses have this challenge of what to do when the results are just not there, but also larger operations.
Unlike big companies, smaller businesses can isolate the problems quicker and implement solutions to rectify the lack of results. Regardless of size, all review starts with statistics, reports, and analytics. Before anything is changed, edited, or redeveloped, reports are used to first see what is actually happening to a website. Is there traffic, where does the traffic come from, how are they finding the website, and what is this traffic doing on the website. Reports can provide all this necessary information to a business to help shed light to the lack of conversion and results.
Tools such as Google Analytics, Webmaster Central, and other third party tools are used to get the facts of a website prior to creating a strategy to improve the results.
54% of smaller businesses in the U.S. have a website already launched and are looking to continuously improve on performance, traffic, and conversion. These websites give small business the ability to showcase their services, offer promotions and sales, collect customer information, capture leads, make reservations, offer customer service, and enable the business to have a platform for content marketing and company blog.
Conversion Optimization services help small businesses get the full potential of their website investment.
A small business should look into conversion optimization services and consulting to gain a greater understanding of their website investment, learn what is actually happening to their website, and how to improve it to receive the desired results.
There are many tools used in conversion optimization to produce better results for a website. A small business can learn online and research how to improve their website, or rely on experts to advice them.
Conversion optimization services exist to help organization gain more from their investment. A consultant can be retained to help out reviewing all data of a website and assist to implement the right changes, to ensure a better chance at reaching the business goals.