Manufacturing companies make all the products. They are often sold through distribution networks. Then, they appear with retailers where consumers find products and can purchase them. This is true online and offline with traditional brick and mortar retailers. Manufacturing companies rely often heavily on distribution networks (distributors and sales brokers) to bring the products to the market. A distributor purchases the products, keeps them in a warehouse, until they are ordered from retailers. Why marketing manufacturing companies is beneficial is discussed here. There is much to be gained by a business from marketing a manufacturing company. The benefits are vast and significant.
Historically, manufacturing companies haven’t entered the public space of marketing before. Manufacturers typically created goods and services. The only contact directly with customers traditionally was at trade shows, conferences or in key trade publications. The landscape for manufacturers is becoming competitive. Much happens online now. This includes finding or being found by distribution opportunities to grow. Increasing sales and now market share includes marketing. There’s no specific single tactic you should be utilizing, it’s more of a comprehensive approach. Multiple marketing methods must be deployed and managed properly. This ensures better results and long-term benefits.
Manufacturing Industry Facts
The manufacturing industry is massive. Manufacturers contributed over $2.7 trillion to the annual U.S. economy. For every single dollar spent in manufacturing, the impact of this investment is closer to $3 dollars to the overall economy. Most manufacturing companies in the United States are small businesses. By 2030, over 4 million manufacturing jobs will be required. Manufacturing in the U.S. is the eighth-largest economy in the world in comparison.
Manufacturing Marketing Facts
There are many interesting facts regarding manufacturing marketing. 71% of manufacturing marketers focus on lead generation as a goal. This is accomplished mostly through organic marketing methods such as SEO and content marketing. Almost 100% of manufacturers use paid content promotions as a tactic. 78% of manufacturing marketers use also inbound marketing. Over 70% use analytics tools for marketing. Around 45% of manufacturing marketers believe that social media is a critical tactic to online success. There are many more facts regarding marketing manufacturing companies.
Manufacturing companies have much to gain from investments into marketing campaigns. The future of reaching potential distributors, brokers, and customers is online. Marketing methods enable manufacturing companies to be visible online for their products and industry. Brokers and distributors can see them, including end user and consumers. It is increasingly important for manufacturing companies to have a strong online presence. To stay competitive, grow sales, and market share it is a critical part of business nowadays.
Manufacturing companies should consult with professionals about what opportunities there are. Marketing services are available for manufacturing. What marketing options are available, details, requirements, and costs can be discussed. Get a consultation by industry experts. Avoid costly mistakes and pitfalls by working with industry experienced professionals. Ask questions and gain clarity. Find out about all the options available. Or discuss best practices to follow already what works. Learn how to stay away from what does not work. There are many benefits when working with professionals. Find out more about why marketing manufacturing companies is beneficial.