Any entrepreneur and company that sells products online, knows how challenging it can be to gain website traffic, convert site visitors into shoppers, keep them as loyal fans and not loose too many with shopping cart abandonment.
Businesses with online shopping carts and e-commerce websites have their hands full these days. Marketing products online to generate e-commerce sales is more than a full-time job. It is because of all these efforts that improving websites is so important. With any improvements made, lasting benefits can be made such as additional sales, increase in traffic, and brand loyalty.
Most improvements are not big steps, but rather a combination of smaller adjustments that can drastically improve online sales for a website. These smaller adjustments can be very beneficial to any type of e-commerce website. Here are 10 effective and easy methods to improve online sales.
10 Effective And Easy Methods To Improve Online Sales
1. Use reporting and statistical tools to analyze the website.
No guessing is a great policy with e-commerce websites. Can’t make improvements in the dark. Entrepreneurs and businesses that want to improve online sales should work diligently with reporting and statistical tools such as Google Analytics and Webmaster Central to make the right adjustments for improvement.
2. Deploy Search Engine Optimization campaigns.
There is no other marketing tactic that gives companies such a strong return on investment as SEO campaigns. Organic Search Engine Optimization campaigns optimize website pages and rank websites up in search engines for specific keywords. This results in an increase of organic rankings in search and website traffic to generate sales.
3. Launch email-marketing campaigns monthly.
E-commerce websites should invite and give incentives for site visitors to sign-up for a newsletter. Then, bi-monthly or monthly HTML email newsletters should be mailed out to the entire database with shopping incentives, relevant information, and tips for consumers to improve online sales.
4. Fine-tune the order processing and follow-up.
Consumers online have many choices these days. E-commerce websites should for best results fine-tune their order processing and follow-up communication with customers. Mail out thank you notes, emails, and special promotions to existing customers. Thank them for making a purchase. Be prompt with shipping and order processing.
5. Use professionals for the website design.
The quality of the website design is critical to the success of e-commerce websites. Professional website designers with e-commerce experience know what works and what does not. They tend to also understand how color influences behavior and shopping. Properly designed websites convert much higher than websites that are created on the fly or with leased solutions.
6. Content should be regularly created and published.
E-commerce websites should not be static with content, but quit the opposite. They should be updated with fresh quality, relevant, and interesting content regularly. One of the best ways to do this is through company blogs. E-commerce websites should have unique and quality content on all pages, including a very active blog for best results.
7. Shopping pages should be very user-friendly.
Nothing annoys website visitors as much as confusing websites. Businesses that want to generate online sales should design and create all pages, especially shopping pages in a very user-friendly way. Shoppers should be able to get anywhere on the website within a couple clicks.
8. Use proper URL structures and navigation.
For e-commerce websites to generate site traffic and produce sales, they have to have proper URL structures and navigation. The URL structure should be optimized for keywords and search engine friendliness. The website navigation should be clear, simple, and allow visitors to find quickly what they are looking for.
9. Have Social Media sharing functionality on all key pages.
To increase visibility online and potential sales, e-commerce websites should be developed with Social Media sharing tools on all key pages of the website such as the home page, blog pages, store pages, and other key landing pages.
10. A/B testing for improving online results.
Without running certain tests, improvements at times can be hard to make. A/B testing is a great method to improve online sales. These types of tests often are simple and can quickly illustrate how the website needs to be adjusted for improvement.
Of course, businesses and entrepreneurs do not have to do this on their own. Often professional and experts can assist. Hiring professionals to fine-tune the website is often the best method. Experienced marketers and website developers know what improvements should be made to give a website better chances at generating sales.
Website owners and business can always get a free consultation and get a feel for the proposed work and improvements. Websites can be always improved to produce more sales.