In the simplest terms, if a business wants traffic, blogging will get traffic. Professional business blogs attached to e-commerce websites or any website can deliver a tremendous amount of site traffic and other benefits. How blogs benefits e-commerce websites is though site traffic, 400% more indexed pages, conversion rates, supports SEO and Social Media for e-commerce brands, and much more.
E-commerce businesses have to manage inventories, keep newsletters going out to stimulate sales, maybe direct sales, calls, and clear online orders. Maybe even manage the fulfillment of the orders if it is not contracted out. It is a lot of responsibility for a company, even though it is an online business. Nevertheless, blogging for the business should not be avoided.
Why Blog for E-Commerce Websites?
Posting blog articles and content for an e-commerce website drives site traffic up by over 400%. It improves the Search Engine Optimization (SEO), converts site visitors and blog readers into customers, increases engagement, and it can fuel social media channels with content.
Blogging is Great for E-Commerce SEO
Posting regularly content on the blog such as articles covering multiple topics/categories gets the website pages indexed quickly with search engines such as Google. With each blog post, an additional NEW page is added to the website. Search engines love fresh content on new pages, especially if the content is unique, quality driven, relevant, and optimized.
Keeping a frequently updated blog as part of the e-commerce website signals to search engines to track these changes. Each new blog post signals to search engines that the e-commerce website is active. Search giants such as Google reward websites for this by ranking these e-commerce websites higher in search results.
Another key benefit of blogging for SEO is that it allows a company to rank many more keyword phrases in search engine results. Unlike a traditional SEO campaign, the company may have an active SEO campaign for 20-50 keyword phrases. Blogging is unlimited when it comes to keyword phrases. There is no additional cost, just more categories and writing required.
Blogging Gets E-Commerce Websites Visible
Blog articles can become viral and shared across other major news platforms such as the New York Times. A great article can go viral on social media and be picked up by a major network.
On social media, a company such as an e-commerce website can promote only so much the products they sell or the themselves. At some point, followers have seen those entries and then what. A blog enables an e-commerce brand to talk about anything they want and to publish it and share it across all major social platforms.
Blog Posts for E-Commerce Websites
Most people are not writers. It may take a while to get used to writing and coming up with blog post ideas and topics. Competitors can be studied to research for ideas. Blog posts are short and simple. They can be a combination of images, video, and text such as a short article of about 350 words.
Blog topics can range from about the company such as the brand founding, products, vision, updates and news, announcements, authority articles on certain subjects, events, advice, interesting things found online, and so on. An e-commerce company for example that sells camping gear may write many blog articles on hiking, camping, survival gear, mountains, etc.
Blogs are just a powerful engine that makes it easy for an e-commerce company and website to create, publish, and distribute content. For companies that are not sure how to go about it, professional help can be optioned. Expert marketing companies have writers that can quickly research topics and write professional blog articles regularly for e-commerce websites.