Retailers face every year the challenge in regards to the shopping holidays around Thanksgiving. How does a brand reach their desired target audience? What Thanksgiving marketing tactics for 2016 to utilize? Here are several marketing tactics for this years shopping holiday.
Retailers that have products in stores have to incorporate traditional sales into their marketing efforts around Thanksgiving. Online retailers only focus on online marketing tactics without needing to incorporate the store foot traffic and shoppers.
Here are the most popular tactics for this year by retailers to reach customers and increase sales during the holiday season. Marketing services by professional agencies are also a great way to ensure better results during this time.
Thanksgiving Marketing Tactics For 2016
Personalized Holiday Messages
Reaching out to customers via a personalized holiday message (email, post card, brochure with letter,…) is a great way to get attention. Retailers that invest into communicating with personalized messages during the Thanksgiving weekend have much better chances at sales.
Gifts For Loyal Customers
Rewarding loyal customers during holidays with gifts is a great way to ensure repeat sales and longevity of the relationship. Everyone loves gifts. This is especially true during the Thanksgiving holiday. Brands that mail out gifts to their best customers have the potential to see an increase in business.
Early Discounts and Specials
Giving incentives early to existing customers and potential new customers can improve sales quickly. This is especially true for retailers with smaller marketing budgets. Give early discounts and specials to get the momentum going and avoid the bigger retailers during the crazy sales days.
Leverage Social Media
Social media channels keep every year increasing in features, networks, and users. In other words, retailers have no choice but to be visible on social media channels. They are also becoming shopping networks, so it is critical to have a strong visibility there. This year, use Facebook stores to reach shoppers directly on social media for example.
Retailers that want to get help during the holiday season with marketing and sales should consult with professionals and experts. Experts can properly assist brands with tactics and strategies, as well as execution. Brands work with professionals through marketing services, consulting services, and website design to improve website look and sales incentives. Contact an expert to get a consultation.